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Freedom to Ask

An invitation to senior leaders

FREEDOM
TO ASK

Your Business. Your Data. Your Questions.

What would you ask your business?

Explore Freedom to Ask

Some would ask

  • Why did margin move?
  • Where is working capital getting stuck?
  • Which customers actually drive profitability?
  • What changed at a plant?
  • What should management be watching next?

02 — The shared truth

YOU ALREADY
HAVE THE DATA.

  • ERP knows your sales.
  • Finance knows your spend.
  • Procurement knows your purchases.
  • Operations knows your plants.
  • Projects know your billing.
  • Dashboards bring some of it together.

YET WHEN THE QUESTION CHANGES, THE JOURNEY CHANGES.

Another report.Another analysis.Another request.Another meeting.

03 — The tension

BUSINESS DOESN’T STOP AT THE DASHBOARD.

A dashboard may tell you

Revenue changed.

But the executive question is

Why?

Was it price?Volume?Mix?Customer?Product?Market?
Where did it happen?What’s behind it?
Is it temporary?Or structural?
There is always another question.

04 — The choice

THERE ARE TWO WAYS TO BEGIN.

One way

TELL THE SYSTEM WHAT YOU WANT TO SEE.

  1. 01Define the report.
  2. 02Define the dashboard.
  3. 03Define the KPI.
  4. 04Choose the dimensions.
  5. 05Wait for the answer.

Another way

TELL THE SYSTEM WHAT YOU WANT TO KNOW.

  1. 01Start with the business question.
  2. 02Follow the evidence.
  3. 03Explore what changed.
  4. 04Ask the next question.
  5. …And the one after that.

THE DIFFERENCE ISN’T THE DATA.
It’s where the journey begins.

05 — The big idea

THE
QUESTIONS
change.

  • Markets change.
  • Customers change.
  • Costs change.
  • Plants change.
  • Projects change.
  • Priorities change.

The dashboard may still answer the questions it was designed to answer.

BUT THE BUSINESS MAY HAVE ALREADY MOVED ON.

Instead of asking

“What do you want to see?”

Ask

“What do you want to know?”

FREEDOM
TO ASK

Freedom to explore your business through your own enterprise data.

  1. ASK
  2. EXPLORE
  3. DISCOVER
  4. DECIDE

08 — The experience

It begins with a question.

“Why did gross margin move?”

  1. 01SignalGross margin ↓
  2. 02BusinessWhich business?
  3. 03ProductWhich products?
  4. 04CustomerWhich customers?
  5. 05DriverPrice, volume, mix or cost?
  6. 06MaterialWhich materials?
  7. 07SupplierWhich suppliers?
  8. 08PlantWhich plants?
  9. 09TrendWhat is the trend?
  10. 10AttentionWhat should management watch?
You can keep asking.

Ten questions deep — and still asking

09 — Perspective

SAME DATA.
Different questions.

CEO
What does this mean for my business?
CFO
Where did margin move — and why?
COO / Business head
Where is the operational cause?
CIO
What is enterprise data telling us?

Same enterprise.
Same data.

Different context.
Different analytical journey.

10 — Governance

FREEDOM WITHIN
governance.

Freedom does not mean sending enterprise data outside the enterprise.

The solution can operate within the customer’s own environment.

Your enterprise environment
  • i

    ON-PREMISE

    Inside your own data centre.

  • ii

    CUSTOMER AZURE

    Inside your organisation’s Azure tenancy.

  • iii

    CUSTOMER-CONTROLLED VM

    On infrastructure you control.

Access, authorization and security controls remain within the enterprise environment.

Freedom within governance.

11 — Making the freedom real

ASKING A QUESTION IS EASY.

Getting the enterprise to answer correctly is not.

Squirrel Softech

  • Enterprise technology.
  • SAP and business-process understanding.
  • Enterprise data.
  • AI and analytics.
  • Implementation expertise.

Squirrel Softech makes the freedom real.

12 — An invitation

WHAT WOULD
YOU ask?

Don’t take our word for it.
Bring us a business question.

Experience Freedom to Ask

You know the business.

You know what matters.

You know when something doesn’t look right.

You know the questions that deserve an answer.

NOW ASK
the data.